WhatAreThose.com was founded in 2016 out of a desire to provide the sneaker culture with relevant news in the footwear world. 

Our Mission

WhatAreThose.com is a term synonymous within the sneaker/footwear community whether to roast or toast. Our goal is to become the singular source for sneaker deals, previews of upcoming projects, release dates, and footwear fashion.

Our Vision

WhatAreThose.com is the “connect” that everyone has access to. We offer daily deals on 100% authentic footwear from all your favorite brands. Our mission is to help navigate your shoe buying experience by providing you with the deals you want, with the prices you need.


Giving back to the community is a priority of WhatAreThose.com. We will be hosting events all over so be on the look out; you never know when we may show up in your backyard.